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UK FESTIVAL GOERS CONFIDENT Of ATTENDING LIVE EVENTS THIS YEAR

HFM Team | April 23, 2021

A survey conducted by Festicket has shown that 90% of UK festival goers would feel confident attending a live event in 2021.

Festicket surveyed 140,000 customers and found that 79% would feel comfortable attending a live event between June and August, with that number rising to 90% for events in the final part of 2021.

The survey also found that over 82% of fans were planning to attend two or more festivals or live events this year.

More than half of respondents said they would be happy to book tickets for both international and domestic events.

However, just 7.9% said they would only feel comfortable attending an event if they had been vaccinated.

Customers cited clear communication and reassurance of refunds in the event of cancellation as primary importance, when it came to booking tickets.

In terms of on site changes, festival goers want to see extra cleaning, hygiene measures and contactless systems in place.

70% of people said they would be more encouraged to attend an event, if it were to implement a COVID secure cashless system.

Zack Sabban, CEO of Festicket said: “It’s clear there has been a shift in perspective in the UK over the past month. Following the Prime Minister’s announcement in February, stories of 2021 events selling out have become common, but we wanted to dig a little deeper.”

“Coupling customer opinion with ongoing event partner conversations puts us in a strong position to help the industry bounce back successfully.

“It’s important that the industry works within all government guidance available, but more specifically, listening to your fans is essential and delivering events in the way they now demand is critical for success.”

In line with the Government’s roadmap to recovery, events with no social distancing are scheduled to return from June 21.

Source: Mixmag



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