Steve Aoki seeks to highlight up-and-coming Latinx artists with Dim Mak En Fuego, a newly established imprint dedicated to elevating producers from the Latinx community and born from Aoki’s deep connection with his Latin fanbase.
Aoki formally announced the label’s launch on July 8. The installation of Dim Mak En Fuego will expectedly see Aoki exercise his A&R capacities, as he has done throughout Dim Mak‘s 24 year tenure. At present, the Dim Mak En Fuego team includes distribution partners, Merlin, A2IM, and FUGA, as well as head of marketing, Bryan Linares, and Christian Hererra, who is notable for co-founding the popular Reggaeton event series, Gasolina Party.
The first artist signed to Dim Mak En Fuego is Mexican band, AQUIHAYAQUIHAY. The group has since released its inaugural single, “Ya No Es Igual,” via the imprint. Stream the seminal production below.