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THE WORLD’S FIRST SMART MUSIC BOTTLE

THE WORLD’S FIRST SMART MUSIC BOTTLE

Together with the greatest Russian producer of microelectronics CCL Kontur went up against the goal-oriented undertaking to create imaginative limited time names with coordinated NFC-labels for Miller Alcohol Free.

The NFC-label works as a dynamic account gadget that empowers the utilization of shoppers’ cell phones for promoting correspondence with no requirement for extra applications.

The dispatch of this limited time crusade for Miller Alcohol Free is themed “Change the Music of the Future”. Purchasing a promo Miller jug and perusing the tag inside the name with an Android cell phone or Shazam iOS application permits every client gets immediate access to www.miller.ru page where their face is examined with a neural system for feeling acknowledgment. Manmade brainpower recognizes even minor changes in client’s state of mind and adjusts in like manner the music without bounds – a perpetual track playing on the site.

The marks for the crusade were created on super clear material with flexo printing innovation joined with icy thwart stamping. The pre-modified labels were incorporated into the printed mark reels before bite the dust cutting.

This undertaking is one of the first of this kind, incorporating a radio recurrence tag into a container mark to complete a music promo battle for youngsters.

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HFM News

October 31st, 2017

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